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This is fantastic, more and more recognition after much effort by a lot of people and finally some result. Hopefully this will indeed spread like the "Movember" promotion that has worked so well..
Just a simple idea and to what affect ?..

LA goes blue for prostate cancer awareness monthby 

NCFM Member Ray Blumhorst and Prostate Cancer Blue Lights
October 14, 2011
Los Angeles City Hall going blue.

“Person by person, group by group, the prostate cancer blue movement appears to be taking root nicely.

LA City Hall is going blue for the first time ever September 16-18.

Prostate cancer advocates who have long yearned to see more blue each September as part of National Prostate Cancer Awareness month should be encouraged this year. It appears that, through pure determination and stubbornness, we are making progress. Next week in Los Angeles, major landmarks such as LA City Hall, the Capitol Records Building, Los Angeles International Airport, The Hollywood Roosevelt Hotel and others are lighting up blue to broadcast the message of awareness and the importance of early detection and treatment. The same is happening in Atlanta and other cities…

Ray Blumhorst is one of many American men who are shedding light on prostate cancer this year.

Ray Blumhorst

‘After cleaning my front porch fixture, and installing the new blue light bulb, I shot this photo using the camera’s self-timer. As I was taking one photo, some neighbors passed by and said, “Say cheese.” I didn’t say anything as the camera was timing down, but I think my little blue light bulb is already starting to bring some attention to the scourge of prostate cancer,” says Ray Blumhorst, who got his blue bulb up several days in advance of Prostate Cancer Awareness month.’”

You can read the rest of the article on prostate survivor Dan Zenka’s blog at click here. And, nice work Mr. Zenka… and, Mr. Blumhorst.

Source: click here

h/t to the Men's Rights Blog..